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Monday, 13 December 2010

Production: ITAP lecture 9

This week my ITAP lecture was about production. Highlighted in red are the two principles I decided to write about today. The 5 key principles from my lecture were the following:
1. A brief history of production
2. Essential Milestones
3. The design workflow
4. From novice to expert
5. The experts
I have produced a simple diagram showing my workflow (below). I believe this workflow diagram works when having a three week project brief, because it can be easily adapted to my work. This diagram helps me because it also has a good structure for example in week one: Research (primary & secondary), week two: Initial ideas and experimenting, week three: Final outcome. So it keeps me on schedule and it is easy to plan ahead.

Designed by Kawsar Ahmed

Who is your favourite expert & why?
My Design Workflow 
Alexey Brodovitch (historical) & Tarek Atrissi (contemporary)
There are many favourite designers and art directors that I personally like and follow. However I will be discussing only two designers that have inspired me. One is Alexey Brodovitch a famous historical art director and second is a contemporary graphic designer called Tarek Atrissi. The reason why these two are one of my favourite are as follows;

Alexey Brodovitch (1898-1971)     

·         Brodovitch was a pioneer in graphic design. He bought modernist ideas, he was also the first art director to integrate image and text in covers of ‘Harper Bazaar magazine’ and was known for contradicting himself. There are number of things that interest me about his work, I will name a couple.
·         Firstly, he used fresh innovative ideas. For instance this is when he designed a poster for an upcoming ball competition, which won 1st place from contestants like Picasso and other good designer/artists.
·        Secondly, in the 1950’s he perfected his style of using crisp, sharp composition of text and photography with white space he used this in magazine layouts and covers.

      One of my favourite quote from Brodovitch was "We learn by making mistakes. We must be critical of ourselves and have the courage to start all over again after each failure. Only then do we really absorb, really
      start to know."

Tarek Atrissi
·         Tarek Atrissi is a Netherland based designer. Who has a unique style of interpreting his Arabic heritage in a modern way.
·         He designs and experiment with a lot of different mediums like websites, posters, logo design, packaging, broadcast design, newspaper design and even fashion. I particularly admire his Arabic typography/calligraphy. For example his logo for the country of Qatar (below) shows his creative thinking and his idea.  

This is a simple calligraphic logo which became a famous icon for the tourism sector across the Middle East. The colours all connects together, the blue symbolises the water and hospitality, the orange & red representing the sun and desert. I can see that he really focussed on getting the colours right by testing them out. “To a non Arab speaking person, the Qatar (Arabic text) becomes endless abstract shapes, a smiley face, dunes, waves. The logo starts as calligraphy but it then becomes more of an icon”, said by Atrissi.

Pictures from ‘Google Images’

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